2025 with Balanced Body Poland: Not Just a Reformer, But a Total Business Power Up! - Balanced Body Polska

Autor: Izabela Wiśniewska

The year 2025 is behind us – instead of a boring summary, we have an interesting story to tell. It was a year when studios with Balanced Body equipment grew stronger (and we did everything to make it easier for them). Let’s see how together we conquered the Pilates market in Poland. At Balanced Body, we love numbers and authenticity, so let’s check out what happened.

Unforgettable events: energy, knowledge, and the power of community

In 2025, we gathered at events that ignited our shared passion. This is proof that the Pilates industry in Poland is no longer just about exercise, but a dynamic, supportive community.

Reformer Power Up Weekend (Palm Studio) – April 3-6

In this case, instead of writing about training, we write about experience. Palm Studio organized a pioneering Pop Up Reformer Studio in Poland at the luxurious Mała Wieś Palace near Warsaw – and this is a ready-made success script for you!

3 lessons from Palm Studio:

Invest in a legend – they chose our Balanced Body Allegro 2 Reformers. Why? Because it guarantees prestige, safety, and maximum efficiency. Clients see it, feel it, and come back.
Partnerships that shock – they dared to collaborate with brands outside the industry (e.g., Range Rover). The result? They opened doors to a completely new luxury niche. You too should not be afraid to think outside the box.
Sell luxury at its best – beautiful scenery, attention to detail, and a holistic wellbeing experience. You are not just offering 60 minutes of movement, but a moment of escape and regeneration.

Eu4ya by Tiguar – May 10-11

Our Balanced Body Pilates Zone at Eu4ya by Tiguar was literally besieged! Over 200 participants in classes, 10 Allegro 2 reformers, and all available spots sold out in a record… hour!

3 lessons from the big event:

Confirmation: quality attracts crowds – clients (and enthusiasts) want to practice Pilates and on the best equipment. Allegro 2 reformers are a magnet for clients and guarantee smooth operation even with such high occupancy.
Business is knowledge – the panel by Ania Tytus, our Master Trainer, titled: “Pilates ABC, or how to open, run, and develop a studio” was an absolute hit. Remember – training alone is not enough. Invest in knowledge about running a profitable business!
Innovation in accessories – participants went crazy for the Sissel Spinefitter and the new 3D Sissel Octocore bands! Introduce them into your offerings to give clients something more than the competition.

Read more: See how we warmed up Łódź!

Conclusion in a nutshell

We proved that Pilates is powerful, and the Pilates studio offering can be highly diversified.

Classical Pilates Conference – October 3-5

Konstancin-Jeziorna, thanks to Maja Behmen, turned into the global capital of Classical Pilates! Participants from over 33 countries practiced under the guidance of world authorities (Joel Crosby, Gloria Gasperi, Dorothee Vandewalle, Eric Carlovich, and others). This event is your roadmap for the future of business: authenticity and the highest quality win!

3 lessons from the Classical Pilates Conference:

Classical Pilates is a global trend – there is a growing demand for the pure method of Joseph Pilates. If you invest in this direction, your studio automatically attracts the most aware and engaged clients.
Contrology equipment builds prestige – as a partner of the event, we provided our classic line of Contrology – equipment that faithfully replicates Joe’s original designs. Owning Contrology is the best business card and uncompromising confirmation of your professionalism.
Continuous education – the presence of so many world masters proves that the industry seeks deep knowledge. Training and classical Pilates equipment can be the foundation of your competitive advantage.

Conclusion in a nutshell

Knowledge is your greatest asset – the conference showed that investing in education allows you to maintain a market advantage.

Wellbeing in Travel (airport event) – October 20

Forget about boring promotions! Tricity Pilates and Gdańsk Airport, with our support, organized the event “Wellbeing in Travel” – 20 Balanced Body reformers were hoisted through the window by a crane and landed in the middle of the terminal! This was a spectacular proof that Pilates knows no boundaries.

3 lessons about courage:

Step outside the studio – show that Pilates is a lifestyle, not just an hour on the schedule. Training in an unusual place (like an airport terminal) immediately positions you as an innovator and educates the market.
Creativity pays off x100 – risky logistics brought huge PR and great collaboration (Airport, Ziaja). Don’t be afraid of crazy, but well-planned ideas to take your brand outside the box.
Choose equipment ready for challenges – 20 Balanced Body reformers proved to be not only functional and aesthetic but also durable against the most extreme challenges. Quality and solid partners are the foundation of bold marketing actions.

Visit of Ken and Paul – November 17-19

In mid-November, we had the honor of hosting the most important people in the world of Pilates equipment: Ken Endelman (founder and head of Balanced Body) and his son Paul (Director of Business Development). It was a 3-day journey through exceptional studios, showcasing the strength of Polish Pilates and confirming that quality is the only way to scale a business.

3 lessons from the head of Balanced Body that translate into your profit:

Experience changes the product – Ken Endelman personally emphasized: “When you buy a Balanced Body reformer, you are buying a product with over 50 years of experience.” It is this experience, not mass production, that is proof of safety, durability, and satisfaction for your clients. Never skimp on the foundations!
You build a family, not just a brand – visits to studios (Palm Studio, Aloha Pilates, Reformatornia, BeShaped, AT Studio, Movimento, Heal Pilates) and meeting with Maja Behmen were proof that Balanced Body is a global support network. When you choose BB, you gain a global partner, not just a supplier.
Quality is your guarantee of reliability – as Ken said: “When the equipment works properly, you can focus on what matters most: teaching and the client.” Investing in the highest quality eliminates problems and allows you to focus on growth.

Equipment that Shapes the Market – New Products and Sales Rankings

Balanced Body is not standing still, and the year 2025 has brought a revolution in equipment, perfect for studios that want to offer their clients something more:

We continue the classics, expanding the Contrology line— we welcomed Contrology Wall Tower, High Mat and Small Barrel. This is a nod to authenticity and an opportunity to expand the offering with pure Pilates.

Development of technology, convenience, and a modern approach to production – we introduced Allegro NextGen Reformer (also available with attachments and a tower), the successor to the legendary Allegro, created for its 25th anniversary, and Bravo Reformer, also with attachments and an optional tower – built from recycled bottles. These are reformers that are thoughtful, durable, and beautifully designed. Additionally, Bravo aligns with the ideology of a sustainable, eco-friendly approach to business.

Improvements that Stand Out – among the new features are Allegro 2 Reformer Extended Head End Platform and PilatesAngle. These are small details that significantly enhance training comfort and give you an edge.

Both large machines, the reformers, were welcomed at the end of the year. How will their popularity shape up in our market? That is a question we will likely answer in a year. Today, we are pleased that not only reformers are stealing your hearts.

Studio Owners’ Awareness is Growing

In 2025, we were pleased to note that more and more studio owners understand that a reformer is just the beginning. We are receiving more inquiries about comprehensive offerings:

“In today’s world, simply having reformers is not enough. Clients are looking for variety and want to work on chairs, barrels, or Spine Correctors. This expands the offering, increases the average client value, and allows for better training customization.” – this is how Krzysiek from our Sales Department summarized this year – well known to some 🙂

And there is some truth to this. Anyone who attends Pilates eventually starts looking for variety and the opportunity to try a full range of equipment. Meeting customer expectations helps build their loyalty and differentiate the offering. And speaking of differentiation…

Upholstery Colors that are… Attractive!

The days of gray routine are over. Personalization and unique branding are entering studios with increasing strength. That is why this year we introduced an expanded option for personalizing upholstery color right at the ordering stage.

Studios that opted for individual changes gained character, became more unique, better aligned with the owner’s vision, and instantly recognizable. Will this trend become a norm in the coming years? We shall see 🙂

Remember

Color is an element of your brand that translates into customer experience and the atmosphere of the studio!

TOP 10 sales 2025: what rules in Polish Pilates studios?

We have compiled this ranking based on last year’s statistics. Here are the pieces of equipment that other studio owners have chosen. Is your favorite on the list?

1. Allegro 2 Reformer

The king of versatility. Comfortable, intuitive, and totally reliable. Its advanced design stands out with unprecedented fluidity of adjustments (EasySet Footbar and SoftTouch cord systems), allowing for personalized workouts in a fraction of a second. Aesthetics go hand in hand with functionality: thanks to the ability to stack Allegro 2 one on top of the other or in a vertical position, even small studios do not have to choose between reformers and mats – there will be space for both versions. This is the favorite choice of professionals and ambitious studio owners – all thanks to the perfect balance between functionality and modern design.

2. Rialto Reformer