From Takeoff to Landing: How Pilates Conquered Gdańsk Airport!
We always say that Pilates is more than just exercises in the studio. Sometimes it’s worth proving this in a truly spectacular way. And do you know what is more spectacular than training on 20 Balanced Body reformers? Training on 20 reformers… in the middle of the terminal at Gdańsk Airport! Ready for a dose of inspiration that will take you beyond your comfort zone… and soar into the skies? 😉
Yes, exactly that happened last Saturday, September 20th. As part of the “Wellbeing in Travel” initiative organized by Gdańsk Airport and Tricity Pilates studio, they created something absolutely unique. They brought the essence of Pilates to a place where stress and haste are part of everyday life. And it was a hit!
Pilates in a New Dimension
Imagine this logistical challenge! Transporting 20 Balanced Body reformers and then setting them up in the restricted area of the passenger terminal is an unusual project. But we at Balanced Body believe that nothing is impossible – and we have supported this project from the very beginning.
Moreover, we must reveal that the equipment was brought into the terminal in a truly cinematic style – by crane, through the window! Thanks to the collaboration with the Airport and Tricity Pilates studio, a space was created that encouraged even the busiest travelers to move.
Not Just Movement, But an Adventure!
20 participants who signed up for the classes had the opportunity to experience something that is usually unavailable to regular passengers. Besides the exercises, they were treated to refreshments and a unique tour of the airport to places that are not usually accessible to travelers! They had the chance to see the runway up close, visit the fire station, and even ride in a real fire truck! This shows that creating engaging events is an art of combining different experiences.
Of course, there were also partners who made this event so well-crafted. The partner of the initiative was the company Ziaja, which ensured that each participant received unique gifts.
Tricity Pilates – Strength in Intimacy and Diversity
It is worth emphasizing that Tricity Pilates studio, the partner of this extraordinary event, has been focusing on an intimate atmosphere and conscious movement for years. Located in the picturesque surroundings of the Tricity Landscape Park, the studio offers unique conditions for regeneration and building harmony.
What distinguishes Tricity Pilates? As one of the first in Poland, they introduced group training not only on the reformer but also on the tower and chair! This allows clients to experience holistic development and explore movement in many dimensions. It is this philosophy of precision and calm that allowed them to bring the essence of Pilates to the airport.
What’s it all for?
This is a question many entrepreneurs ask themselves. Is it worth taking the business outside the studio? In our opinion, absolutely yes! The Saturday event was the first to kick off the “Wellbeing on the Go” campaign. All to ensure that movement and conscious breathing accompany people not only on the exercise mat but also on the road. We wanted to show that a moment of mindfulness and small exercises can completely change the comfort of traveling. Movement knows no boundaries, neither those in the body nor those in space!
Moreover, this event is a perfect example of how to:
- Promote a brand
Not only the Balanced Body brand but also the local Tricity Pilates studio and Gdańsk Airport. Together, we demonstrated that Pilates is not a niche but a lifestyle that suits everyone, even while traveling.
- Educate the market
We proved that Pilates on reformers is an effective way to reduce stress and improve well-being—regardless of the circumstances.
- Create a community
Participants in the training, as well as travelers who had the chance to try the exercises, felt the energy and positive vibe that accompanies our community.
This shows that it is worth investing in the highest quality equipment that allows for such bold promotional actions. Our Balanced Body reformers are not only functional and aesthetic but also durable and ready for any challenge—even those at the airport!
If you have a studio and want to take your business to the next level, or if you are just planning to open one, remember one thing: Your creativity and readiness to act are the best investment!
Inspire, take action, and don’t be afraid to think outside the box. And we at Balanced Body will always be with you!
Need more information on how to grow your studio with our equipment? Visit our page: https://balanced-body.pl/en/own-business-pilates-studio/
I am a graduate in Managerial Economics as well as Finance and Accounting, with a specialization in Marketing. Since 2018, I have been working as a Copywriter at Balanced Body, where I create marketing content for the fitness and Pilates industries. One of my particular strengths is translating complex topics into accessible language and accurately analyzing the needs of target audiences. Outside of work, I am passionate about fire shows and volleyball, which helps me better understand the needs of physically active people.